Other solutions               To develop To understand To measure               About 1WR

Information

>Qualitative projects have been conducted in various European cities

>See 1WR quality scheme

>Please request a presentation or a quotation: enquiries@1WR.net

>1WR conducts research under ICC/ESOMAR International Code of Marketing and Social Research Practice

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Home pages
>1WR.net
>B2B solutions

Specific B2B research solutions
>Desk research/secondary research
>Explore patterns and future scenarios
>Identify leading or future views
>Child labour certifications
>Integrate environmental advantages
>Understand the whys and emotions
>Decrypt names or graphics in relation to local cultures
>Pre-test prints
>Validate a launch or its elements
>Follow satisfactions and associated reasons
>Track decisions and attitudes

Other solutions
>Consulting and training
>Consumer research
>Media research
>Pharmaceutical research
>Field research services

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Qualitative studies are generally used to explore a domain or to get a diagnostic. They are applied to a small set of decision makers from CEOs to Administrative Managers, who are not drawn from a contrasted sample. In-depth interviews are conducted one to one and can be organized in hospital or various locations such as patients home. Group moderating is conducted generally with 4 to 8 participants in specific studios or in certain countries in hotel meeting rooms.

Precise and definitive conclusions are not expected from qualitative studies. They are often based on impressions and always more suggestive than authoritative. Qualitative techniques are used frequently in business to business research for new product development, branding, product positioning, advertising preparation and satisfaction studies.
1WR's qualitative studies are customized to best suit your requirements and scheduling.

Two methods are frequently used:

• creative exploration to understand the why's with depth probing, for instance on differentiation, appreciation, importance's, benefits, and feelings
• projective techniques to help understand transference that removes ‘novelty threat’ and evokes deeper emotional levels

1WR provides:

• best practice project management, provided at initial depths or groups to offer project training/roadmaps to other interviewers/moderators
• analysis through customized frameworks facilitating international content analysis and profile analysis
• audio or video recordings of in-depth interviews or groups, including simultaneous translations
• respect of deadlines