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>Please request a presentation or a quotation: enquiries@1WR.net

>1WR conducts research under ICC/ESOMAR International Code of Marketing and Social Research Practice

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Home pages
>1WR.net
>B2B solutions

Specific B2B research solutions
>Desk research/secondary research
>Explore patterns and future scenarios
>Identify leading or future views
>Child labour certifications
>Integrate environmental advantages
>Understand the whys and emotions
>Decrypt names or graphics in relation to local cultures
>Pre-test prints
>Validate a launch or its elements
>Follow satisfactions and associated reasons
>Track decisions and attitudes

Other solutions
>Consulting and training
>Consumer research
>Media research
>Pharmaceutical research
>Field research services

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Semiotic expertise searches to "identify" all elements that give sense to an offer, a service, a product and contributes to a brand notion in relation to decision makers.

1WR co-ordinates a burgeoning network of semiotic experts of the French school (F. de Saussure and Roland Barthes).

Analysis conducted by experts is based upon:

• Imaginary of graphics/design and brand ("territory" i.e.: robust, simple, basic)
• Encoding of graphics/design and brand ("transcript" i.e. classic, functional)
• Associated links, more or less conscientious ("signified" i.e. no complications, no surprises, peace of mind)