Other solutions               To innovate To understand To measure               About 1WR

Information

>Alexandre Khan, 1WR Director, has conducted projects for Nestlé, Mars, Unilever, Douwe Egberts, Bongrain, Cadburry's, Urgo, Tetra Pak...

>See 1WR quality scheme

>See our showcases to demonstrate our experience and capabilities

>Request a presentation or a quotation: enquiries@1WR.net

>1WR conducts research under ICC/ESOMAR International Code of Marketing and Social Research Practice

>Marketing Solutions issue 8 on Means to assess desgn and offer these directly to designers
>Marketing Solutions issue 7 on TrendSetters' applications, GENIAZ brand, product and communication development; RapiTests; Market Research Tutorials
>Marketing Solutions issue 6 on NET inter-agency platform, some international projects and fair trade
>Marketing Solutions issue 5 on Objective and precise POS measures, environmental reports, and video platform
>Marketing Solutions issue 4 on RetailChecks for consumer electronics and appliances, internet solutions and qualitative innovations
>Marketing Solutions issue 3 on Portals for product creation, future interviews and RapiTests innovations (mobile solutions and product optimization)
>Marketing Solutions issue 2 on TrendSetters creative consultancy, RapiTests and RetailChecks

1WR consumer research for packaged consumer goods integrates trends, methodological expertise, international quality data provision and cost effective solutions:

To innovate >Explore your category's patterns and future scenarios more» >Enhance your leadership by identifying future trends well before others more» >Share trends and insights through a portal to help your organization create more» >Create products that embrace social and cultural change more» >Optimize features for your new concepts or products more»

To understand >Explore the whys and deeper emotional levels of a domain or material through qualitative custom techniques more» >Identify elements that give sense to a brand name or graphics in relation to consumer local cultures more» >Pre-test or select product features, ads, packagings and other mix elements in a controlled and secure environment more» >Understand behaviour in relation to  your products in real life situations through observational research more»

To measure >Custom measures to validate a launch in relation to its market more» >Segment meaningfully more» >Assess markets and shares by drawing representative samples more» >Follow-up usage and attitudes, satisfaction, life styles through panels  more» >Check presence and prices of your products and those of competitors in various retail channels more»