Other solutions               To innovate To understand To measure               About 1WR

Information

>Alexandre Khan, 1WR Director, has conducted projects for Electrolux, Kodak, Thomson Multimedia

>See 1WR quality scheme

>See our showcases to demonstrate our experience and capabilities

>Request a presentation or a quotation: enquiries@1WR.net

>1WR conducts research under ICC/ESOMAR International Code of Marketing and Social Research Practice

>Marketing Solutions issue 8 on Means to assess desgn and offer these directly to designers
>Marketing Solutions issue 7 on TrendSetters' applications, GENIAZ brand, product and communication development; RapiTests; Market Research Tutorials
>Marketing Solutions issue 6 on NET inter-agency platform, some international projects and fair trade
>Marketing Solutions issue 5 on Objective and precise POS measures, environmental reports, and video platform
>Marketing Solutions issue 4 on RetailChecks for consumer electronics and appliances, internet solutions and qualitative innovations
>Marketing Solutions issue 3 on Portals for product creation, future interviews and RapiTests innovations (mobile solutions and product optimization)
>Marketing Solutions issue 2 on TrendSetters creative consultancy, RapiTests and RetailChecks

1WR consumer research on home appliances, entertainment equipment, personal computers, telephony and multimedia integrates trends, methodological expertise, international quality data provision and cost effective solutions:

To innovate >Explore your category's patterns and future scenarios more» >Enhance your leadership by identifying future trends well before others more» >Share trends and insights through a portal to help your organization create more» >Create products that embrace social and cultural change more» >Optimize features for your new concepts or models more»

To understand >Explore the whys and deeper emotional levels of a domain or material through qualitative custom techniques more» >Identify elements that give sense to a brand name, graphics and design in relation to consumer local cultures more» >Clinic test or select designs and other elements in a controlled and secure environment more» >Understand behaviour relative to your models in real life situations through observational research more»

To measure >Custom measures to validate a launch in relation to its market more» >Segment meaningfully more» >Assess markets and shares by drawing representative samples more» >Follow-up usage and attitudes, satisfaction, life styles through panels more» >Check presence and prices of your products and those of competitors in various retail channels more»