Other solutions               To innovate To understand To measure               About 1WR

Information

>Alexandre Khan, 1WR Director, has conducted projects for the Nestlé, Mars, Unilever, Dowe Egberts, Bongrain, Cadburry's, Urgo, Thomson, Electrolux, Tetra Pak...

>See 1WR quality scheme

>See our showcases to demonstrate our experience and capabilities

>Request a presentation or a quotation: enquiries@1WR.net

>1WR conducts research under ICC/ESOMAR International Code of Marketing and Social Research Practice

>Marketing Solutions issue 8 on Means to assess desgn and offer these directly to designers
>Marketing Solutions issue 7 on TrendSetters' applications, GENIAZ brand, product and communication development; RapiTests; Market Research Tutorials
>Marketing Solutions issue 6 on NET inter-agency platform, some international projects and fair trade
>Marketing Solutions issue 5 on Objective and precise POS measures, environmental reports, and video platform
>Marketing Solutions issue 4 on RetailChecks for consumer electronics and appliances, internet solutions and qualitative innovations
>Marketing Solutions issue 3 on Portals for product creation, future interviews and RapiTests innovations (mobile solutions and product optimization)
>Marketing Solutions issue 2 on TrendSetters creative consultancy, RapiTests and RetailChecks

Links

Home pages
>1WR.net
>Consumer solutions
>Durables solutions
>Automotive solutions
>Service solutions

Specific consumer research solutions
>Explore patterns and future scenarios
>Identify trends well before others
>Share trends and insights for creation
>Embrace social and cultural change
>Optimize concept or product features
>Understand the whys and emotions
>Decrypt names and graphics
>Test products, ads, packs and designs
>Observe in real life situations
>Validate a launch or its elements
>Segment and target meaningfully
>Track various usage and attitudes
>Estimate markets representatively
>Check retail presence and prices

Other solutions
>Consulting and training
>Media research
>Pharmaceutical research
>Business to business research
>Field research services

About site
>Send us your feedback
>Site map

A multi-disciplinary reporting expertise that:

• sees change as norm and speeding up
• sees events as interrelated
• proposes many alternative futures
• distinguishes between possible (review of data), probable (review in light of future interviewing), and preferable futures (review of data in relation to strategy)
• looks at consequences, ideas, values
• integrates short (data analysis), medium (data modelling), and long range planning (scenarios)
  

Rather than a large study, 1WR recommends a series of exercises to be conducted progressively, as and when required.

Exercises in light of various information sources are conducted by media intelligence and 1WR experts together.

Outcomes are summarized using matrixes and graphics, as presented in the two examples below:
Pattern graphic example:




Scenarios matrix example: