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Information

>Alexandre Khan, 1WR Director, has conducted projects for the Nestlé, Mars, Unilever, Dowe Egberts, Bongrain, Cadburry's, Urgo, Thomson, Electrolux, Tetra Pak...

>See 1WR quality scheme

>See our showcases to demonstrate our experience and capabilities

>Request a presentation or a quotation: enquiries@1WR.net

>1WR conducts research under ICC/ESOMAR International Code of Marketing and Social Research Practice

>Marketing Solutions issue 7 on TrendSetters' applications, GENIAZ brand, product and communication development; RapiTests; Market Research Tutorials
>Marketing Solutions issue 6 on NET inter-agency platform, some international projects and fair trade
>Marketing Solutions issue 5 on Objective and precise POS measures, environmental reports, and video platform
>Marketing Solutions issue 4 on RetailChecks for consumer electronics and appliances, internet solutions and qualitative innovations
>Marketing Solutions issue 3 on Portals for product creation, future interviews and RapiTests innovations (mobile solutions and product optimization)
>Marketing Solutions issue 2 on TrendSetters creative consultancy, RapiTests and RetailChecks

Links

Home pages
>1WR.net
>Consumer solutions
>Durables solutions
>Automotive solutions
>Service solutions

Specific consumer research solutions
>Explore patterns and future scenarios
>Identify trends well before others
>Share trends and insights for creation
>Embrace social and cultural change
>Optimize concept or product features
>Understand the whys and emotions
>Decrypt names and graphics
>Test products, ads, packs and designs
>Observe in real life situations
>Validate a launch or its elements
>Segment and target meaningfully
>Track various usage and attitudes
>Estimate markets representatively
>Check retail presence and prices

Other solutions
>Consulting and training
>Media research
>Pharmaceutical research
>Business to business research
>Field research services

About site
>Send us your feedback
>Site map

Consumer product creation portals are implemented to help your teams further react and idea generate to consumer trends, insights and new product information opportunities.

Scope is plural and encompasses insights, facts, analysis and summaries, as well as product creation idea generations, discussions and support. Scope could for instance comprise:

1. Trend summaries and new sources of intelligence:
1.1. Future research exploration and scenarios (>Futures studies)
1.2. Future interviewing (>TrendSetters)
1.3. Further consumer environmental understanding such as socio-demographics, psychological, psychographical) concepts from various studies and sources (>Segmentation)
1.4. Revisiting consumer or retail research projects (revisiting one or a series project)
1.5. Custom validation research means (>RapiTests lab environment and Consumer panels)
1.6. New product introductions and feedbacks
1.7. Specialized press and internet reviews (watchdog on competitors and other product categories)

2. Corporate identity, category and product insight summaries
2.1. Qualitative insights, creative explorations (>Qualitative custom studies)
2.2. Usage and attitude, imagery tests (>Consumer panels and Quantitative studies
2.3. Syndicated or exclusive consumer and retail studies (>WorldSurveys audience research)
2.4. Other studies including observations (>Observations)

3. Specific new product/development management of product creations or new product features.
For example:
3.1. Fit with strategy
3.2. Feasibility and ease of implementation, absence of barriers
3.3. Competitive advantage, novelty
3.4. Commercial potential
3.5. Social/cultural potential
3.6. Cost benefit ratio

4. Helping creations become successes, inviting an expert or requesting insight
4.1. Finding the right moment to introduce a new product (>Quantitative studies)
4.1. Improving concepts and/or prototypes (>Qualitative studies)
4.2. Optimizing concepts and/or prototypes (> Product optimization)
4.3. Central location/clinic/consumer test validation (>RapiTests)
4.4. Market test
Management of creation processes is a tree management process that can be developed by all those invited. Marketing, product managers, innovation specialists may react to trends and insights by proposing creations. Such users, according to management or product creation leadership, could submit:

• product creations, extension creations or feature creations
  
• request advice from others, experts or management
• insights support for market preparation

Portal screen example:


Using your intranet possibilities, the portal can be supported by your internal IT department.

1WR can, a la carte, provide:

• portal scope recommendations and refinement
  
• production of trend and insight analysis and summaries
  
• support for creation idea generation sessions