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Information

>Semiology co-ordination is managed by Raquel Renno

>See 1WR quality scheme

>Request a presentation or a quotation: enquiries@1WR.net

>1WR conducts research under ICC/ESOMAR International Code of Marketing and Social Research Practice

>Marketing Solutions issue 8 on Means to assess desgn and offer these directly to designers
>Marketing Solutions issue 7 on TrendSetters' applications, GENIAZ brand, product and communication development; RapiTests; Market Research Tutorials
>Marketing Solutions issue 6 on NET inter-agency platform, some international projects and fair trade
>Marketing Solutions issue 5 on Objective and precise POS measures, environmental reports, and video platform
>Marketing Solutions issue 4 on RetailChecks for consumer electronics and appliances, internet solutions and qualitative innovations
>Marketing Solutions issue 3 on Portals for product creation, future interviews and RapiTests innovations (mobile solutions and product optimization)
>Marketing Solutions issue 2 on TrendSetters creative consultancy, RapiTests and RetailChecks

Links

Home pages
>1WR.net
>Consumer solutions
>Durables solutions
>Automotive solutions
>Service solutions

Specific consumer research solutions
>Explore patterns and future scenarios
>Identify trends well before others
>Share trends and insights for creation
>Embrace social and cultural change
>Optimize concept or product features
>Understand the whys and emotions
>Decrypt names and graphics
>Test products, ads, packs and designs
>Observe in real life situations
>Validate a launch or its elements
>Segment and target meaningfully
>Track various usage and attitudes
>Estimate markets representatively
>Check retail presence and prices

Other solutions
>Consulting and training
>Media research
>Pharmaceutical research
>Business to business research
>Field research services

About site
>Send us your feedback
>Site map

Graphical semiotics expertise searches to "identify" all elements that give sense to a product and contributes to a brand notion in relation to local comsumer cultures.

1WR co-ordinates a burgeoning network of semiotic experts from the French school (F. de Saussure and Roland Barthes).

Analysis conducted by experts is based upon:

• Imaginary of graphics/design and brand ("territory" i.e.: robust, simple, basic)
• Encoding of graphics/design and brand ("transcript" i.e. classic, functional, safe)
• Associated links, more or less conscientious ("signified" i.e. easy to open, no surprises, peace of mind)