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>WorldSurveys have been completed in Algeria, Uganda, Somalia

>See 1WR quality scheme

>See our showcases to demonstrate our experience and capabilities

>Request a presentation or a quotation: enquiries@1WR.net

>1WR conducts research under ICC/ESOMAR International Code of Marketing and Social Research Practice

>Marketing Solutions issue 7 on TrendSetters' applications, GENIAZ brand, product and communication development; RapiTests; Market Research Tutorials
>Marketing Solutions issue 6 on NET inter-agency platform, some international projects and fair trade
>Marketing Solutions issue 5 on Objective and precise POS measures, environmental reports, and video platform
>Marketing Solutions issue 4 on RetailChecks for consumer electronics and appliances, internet solutions and qualitative innovations
>Marketing Solutions issue 3 on Portals for product creation, future interviews and RapiTests innovations (mobile solutions and product optimization)
>Marketing Solutions issue 2 on TrendSetters creative consultancy, RapiTests and RetailChecks

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Specific consumer research solutions
>Explore patterns and future scenarios
>Identify trends well before others
>Share trends and insights for creation
>Embrace social and cultural change
>Optimize concept or product features
>Understand the whys and emotions
>Decrypt names and graphics
>Test products, ads, packs and designs
>Observe in real life situations
>Validate a launch or its elements
>Segment and target meaningfully
>Track various usage and attitudes
>Estimate markets representatively
>Check retail presence and prices

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>Consulting and training
>Media research
>Pharmaceutical research
>Business to business research
>Field research services

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WorldSurveys provide market assessments or other usage and attitude measures in emerging cities or countries as well as more developed ones.

• In emerging cities or countries, research infrastructure very often either does not exist, or leaves much to be desired in terms of coverage and quality. 1WR's approach recognizes the inadequacy of much rural research - and in the more difficult parts of many urban areas - and is committed to provide a more comprehensive and rigorous approach to market research.

• In developed areas, 1WR provides expertise in recruiting, training and managing field teams to ensure professional standards of data provision.

1WR employs educated interviewers. All have to have secondary education. All supervisors have to have post secondary education. We recruit fieldworkers that have the capability to fill in questionnaires well, the education to understand the aims of the survey and the knowledge of the customs and local language to be able to adapt whilst ensuring the survey goals are met. To draw a sound representative sample that will stand up to the most critical analysis and provide good estimates of:

• the total numbers of buyers, users or subscribers: population size, described by key demographics, for categories, brands, distribution channels
• usage and habits
• attitudes and imagery
• eventually some diagnostic information to facilitate brand positionning or other marketing improvements

By offering samples drawn to represent rural as well as urban areas, as comprehensively as is possible and practicable, WorldSurveys research offers a genuine addition to research services currently on offer.

The general sampling objectives are:

• to generate samples which conform to the best practice in survey research
• to adapt such best practice to the needs and circumstances of the area or territories being surveyed
• to achieve the most comprehensive coverage of both urban and/or rural areas commensurate with client's demand

Whereas each territory would need to be considered individually, the following general criteria would in principle be applied:

• each sampling plan should be as robust and as transparent as possible, and exhibit the maximum achievable degree of randomness
• samples should ideally be designed to be representative of individuals
• quotas should be avoided wherever possible, partly since the information on which to base them may be lacking, and partly since quotas can introduce elements of interviewer bias
• the universe should be regarded as adults, generally aged 15 and over
• sampling plans are drawn up after consultation with local statistics offices, census authorities and university departments, as appropriate
• local statistical data, whether census data or other material, are validated wherever possible against other sources (for instance, UN agencies, Population Reference Bureau...)
• areas such as war zones, parts of a country with high levels of lawlessness, and areas where the practical difficulties - and hence costs - of reaching certain remote populations will be clearly delineated in any sampling plan

Given the frequent lack of comprehensive sampling frames in many countries, some form of multi-stage stratified random sample is employed. The criteria for stratification may vary from territory to territory. Depending on the nature of the representativeness required, the first stage would be stratification by province or by district clusters.
Additional stratification criteria and stages would depend on the territory being sampled, but might typically include community size, district type, ethnicity/tribal affiliation, gender and age group.
Sampling points are selected, at random and proportional to population size and distribution, from such lists of cities, districts, towns and villages as may exist and be accessible.
The selection will allow for alternate sampling points, should difficulties be encountered with the initial selection.
There is a limit on the number of interviews held at each sampling point: a maximum of 10 is recommended.

Individual households within each sampling point should be chosen by a random route method.
A fieldwork starting point should be selected at random from available documentation or observation, from which the random walk should commence. In multi-storey dwellings, criteria should be established for household selection.

Once a household has been selected, only one person from that household is interviewed. The method of selection for the interviewee should permit the maximum degree of randomness. Substitution within the selected household should not be permitted. If it has not proved possible to interview the selected person after an agreed number of call-backs, then another household should be substituted. Three attempts are suggested as the norm.

Interviews are conducted face to face, in home.
It may be the case, particularly in remote rural areas, that significant numbers of selected interviewees are always away from home when interviewers call during normal hours, and that call-backs are not practical due to the remoteness of the sampling point. In such cases, interviewing at their place of work is be considered. Surveys are scheduled when possible to avoid seasonal bad weather or religious holidays.

Other survey design factors:

• each survey will offer typical baseline demographic questions, general media usage and attitude questions, and more specific media questions
• the interview' total length should not exceed 35 minutes, unless incentives are provided
• questions will wherever possible be closed, with a maximum of 5 open-ended questions per interview
• all questions to be carried on the survey will be piloted in each territory where the survey is run
• particular attention is paid to translation issues and language of interview
• questionnaires are prepared in the major languages of the territory in question, and every effort will be made to have interviewers on the team who would be able to conduct an interview in a local language for which no printed translation is available