Fieldwork research services
Face to face fieldwork services
Central location tests
The requirements of central location projects are to be set-up and
conducted promptly, hence local expertise is used to achieve this. In
major cities, we have developed and maintain relations with specialized
fieldwork teams capable of conducting central locations rapidly and
cost effectively.Managers set-up teams for:
- pre recruitment and/or intercept
- face to face interviewing using pen and paper
- side by side interviewing leaving respondent to self complete when familiar with procedure or for simple screen interviewing using a PC program
- on site by field managers
- by telephone i.e. to check quotas
Background
To compare/benchmark fragrance products regularly in various European
cities: London, Paris and alternatively Hamburg or Stuttgart. Fieldwork
was planned for every Wednesday and delivered Thursday of the same
week (24 hours after). Extra benchmarks were sometimes conducted in
Milan, Barcelona, Lisbon and ViennaSampling and methodology
Central location; quota based upon women (most cases); samples of 100
respondents; questionnaire
addressing product preference, communication points, likes and dislikes.Project duration
2 days preparation, 1 day fielding and 1 day keypunching and
consistency checking.Quality
On site by supervisor, managers and clients; eventual calls regarding
filters and quotasTracking surveys
1WR sets-up dedicated teams for consumer, business, pharmaceutical or retail projects.
Fieldworkers/interviewers are recruited and selected upon their:
- education
- ability to work regular part-time shifts, exclusively for 1WR in marketing research fields
- skills for the project i.e. presentation, computer literate and/or motorized
- locally for face to face interviews or store visits
- remotely by telephone through an international team composed of local mother tongue interviewers
- door or store visits of an independent team, generally from the qualitative team
- telephone
Background
This showcase is about monitoring scheduled fieldwork of retailers of a
specific niche market 3 times a year in Greece: Athens, Thessalonica,
Patras, Crete Island, and Rhodes Island. Specific parts of the project
are
retained to protect confidentiality. .Sampling and methodology
Initial wave sought co-operative retailers. Scepticism was dominant,
and hence further fieldworkers were allocated with client approval.Project duration
10 weeks for wave 1 and 4 weeks fielding for extra waves.Quality
Conducted by telephone.Nationally representative surveys
National field work projects have been conducted in emerging countries where research is not regular business practice. Recruiting and training of team is conducted beforehand.
In developed countries, we use select existing local field services and concentrate on project co-ordination.
Co-ordination sets-up or selects teams either for:
- door to door interviewing
- retail visits
- on site by independent team, generally the qualitative team
- telephone for instance to check quotas
Background
Fieldwork to assess oral care in main cities of Algeria: Algiers,
Setif, Tizi Ouzou, Oran, Tlemcen, Blida, Béjaïa. Specific
parts of
the project are retained to protect confidentiality. .Sampling and methodology
Set-up of teams in each city; training and following up; random
selection of 600 households; door to door. Keypunching was done locally to gain time.
Project duration's
5 weeks.Quality
Separate team conducted door to door visits. © Copyright 1 World Research (1WR.net)
2002-2008. All Rights Reserved.
updated last Sept. 2004
updated last Sept. 2004