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Observations fieldwork services
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Scope
To observe and better understand specific new media in "real life" usage and purchase conditions.
Observations are conducted where appropriate: in home, at work, or elsewhere.
Participants are informed of project objectives in respect to market research's professional code of conduct.
The video films of media usage are analysed, and eventually used to further depth interviewing or group discussion.
A few participants (10 to 30) are necessary for such exercises.
Reporting
Typical reporting is composed of:
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