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>See future markets consultancy example

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Specific media research solutions
>Explore patterns and future scenarios
>Identify trends well before others
>Share trends and insights for creation
>Embrace social and cultural change
>Optimize concept or product features
>Understand the whys and emotions
>Experiment in a lab environment
>Observe in real life situations
>Validate a launch or its elements
>Segment and target meaningfully
>Track various usage and attitudes
>Estimate audience representatively

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>Pharmaceutical research
>Business to business research
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Future markets consultancy regroups 1WR trend research specialists and selected transversal competencies from social and cultural fields

Through trend related research, a gap needs to be crossed to achieve an enlarged scope for innovation. This gap is not exclusively technological but more and more social and cultural. This gap can be summarized by more demanding consumer aspirations seeking appeal and core values such as more responsible, participatory, personalized or identifiable approaches to offerings.

Media products that will inspect such dimensions will have chances of become leaders of tomorrow. Offering such innovations  may path the way to concrete results such as audience, market shares and profits but also intangible goodwill from media intermediaries, content providers, personnel and the public at large. 1WR objectives are to help you create socially and culturally innovative products and leverage these

Means:

• To initially target in dual manner both "embryonic consumers" and "niche opinion" oriented groups to achieve mainstream potentiality. Combining attractiveness of embryonic consumers and adherence of opinion leader groups is a key to mainstream potentiality.

• Minimize risks with involvement of key partners and use of state of the art insights. Improve new media product proposals through different levels of communication: immediate appeal, knowledgeable choice, viral effects.

Relations with selected creation partners may they be consumers or individuals from social and cultural organizations or networks are formed.

By implicating antagonistic creation partners, 1WR lists possible concept paths that have an immediate appeal and a knowledgeable core.

A product is never perfect. There are cost limitations. Also radical new concepts require time for up-take.

In conjunction with your teams, 1WR explores:

• different concept paths
• potential of winning concepts
• optimization of winning concepts
• acceptance or uptake according to creation criteria's

Relation with internal teams, external design studios, and pilot or prototype makers are sought for exploration, optimization and validation purposes.
1WR also provides advice on means to report to marketing, production, external relation and sales teams on:

• audience or consumer adherence
• production or content partners
• various distribution groups