Other solutions               To innovate To understand To measure               About 1WR

Information

>Jacques Antoine acts as 1WR expert in futures studies 

>Request a presentation or a quotation: enquiries@1WR.net

>1WR conducts research under ICC/ESOMAR International Code of Marketing and Social Research Practice

Links

Home pages
>1WR.net
>Media solutions

Specific media research solutions
>Explore patterns and future scenarios
>Identify trends well before others
>Share trends and insights for creation
>Embrace social and cultural change
>Optimize concept or product features
>Understand the whys and emotions
>Experiment in a lab environment
>Observe in real life situations
>Validate a launch or its elements
>Segment and target meaningfully
>Track various usage and attitudes
>Estimate audience representatively

Other solutions
>Consulting and training
>Consumer research
>Pharmaceutical research
>Business to business research
>Field research services

About site
>Send us your feedback
>Site map

A multi-disciplinary reporting expertise that:

• sees change as norm and speeding up
• sees events as interrelated
• proposes many alternative futures
• distinguishes between possible (review of data), probable (review in light of future interviewing), and preferable futures (review of data in relation to strategy)
• looks at consequences, ideas, values
• integrates short (data analysis), medium (data modelling), and long range planning (scenarios)
  

Rather than a large study, 1WR recommends a series of exercises to be conducted progressively, as and when required.

Exercises in light of various information sources are conducted by media intelligence and 1WR experts together.

Outcomes are summarized using matrixes and graphics, as presented in the two examples below:
Pattern graphic example:


Scenarios matrix example: