Other solutions               To innovate To understand To measure               About 1WR

Information

>Alexandre Khan, 1WR Director, has conducted projects for the BBC, Interdeco, Thomson Multimedia and Fox TV

>See 1WR quality scheme

>See our showcases to demonstrate our experience and capabilities

>Request a presentation or a quotation: enquiries@1WR.net

>1WR conducts research under ICC/ESOMAR International Code of Marketing and Social Research Practice

1WR helps you create, understand and quantify media opportunities for growth and diversification.

From new product development to support to existing media and evidence of return on investment, 1WR offers research expertise that integrate trends, methodological expertise, international quality data provision and cost effective solutions:

To innovate >Explore your media's patterns and future scenarios more» >Enhance your leadership by identifying future trends well before others more» >Share trends and insights through a portal to help your organization create more» >Create products that embrace social and cultural change more» >Seek optimal features for your new media product or materials more»

To understand >Explore the whys and deeper emotional levels of a domain or material through qualitative custom techniques more» >Pre-test a your new media material, compare new material alternatives, or experiment "ad vehiculing" capabilities of different media in a controlled and secure environment more» >Understand behaviour in relation to your your media in real life situations through observational research more»

To measure >Custom measures to validate a launch in relation to its market more» >Segment meaningfully more» >Estimate audience/reader sizes and its shares by drawing representative population samples more» >Follow-up usage and attitudes, satisfaction, life styles through panels more»