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Information

>Consumer panels have been completed in the US, Brazil, Argentina, Mexico, the UK, Germany, France, Italy, Spain, Thailand

>See 1WR quality scheme

>See consumer panel showcaseto demonstrate our experience and capabilities

>Pleaase request a presentation or a quotation: enquiries@1WR.net

>1WR conducts research under ICC/ESOMAR International Code of Marketing and Social Research Practice

Links

Home pages
>1WR.net
>Media solutions

Specific media research solutions
>Explore patterns and future scenarios
>Identify trends well before others
>Share trends and insights for creation
>Embrace social and cultural change
>Optimize concept or product features
>Understand the whys and emotions
>Experiment in a lab environment
>Observe in real life situations
>Validate a launch or its elements
>Segment and target meaningfully
>Track various usage and attitudes
>Estimate audience representatively

Other solutions
>Consulting and training
>Consumer research
>Pharmaceutical research
>Business to business research
>Field research services

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Consumer panels can help you monitor your media users as well as those of competitors.

1WR proposes to recruit specific exclusive panellists for your needs so they are fresh and verified. Specific consumer panels allow interactiveness through a combination of techniques:

• internet with immediate responses
• postal means with product samples dispatching 
• telephone relationships with more qualitative feedback
  

Complementary interviewing means build-up unique relationships with panellists.

Alternatively, other "from the shelf" internet consumer panels may also be used.
Internet advantages include:

• rapidity
• audio and picture files integration
• good interview administration control
• economical, especially for successive waves

For email/internet interviewing, 1WR uses open survey production standards. Internet interviewing is user-friendly and can be generated in multiple languages. When planned, results can be delivered within 48h.

Postal advantages offer:

• longer questionnaires administration (panellists complete questionnaire at their own pace)
• product samples and materials can be sent
• economical, especially for multiple waves

For postal mail consumer panel interviewing, 1WR disposes of bulk post accounts which provide expeditions and international T responses. Special packages are also used for material or product samples, so they are distributed with precaution.

Telephone advantages include:

• relative rapidity
• human to human open ended probing capability
• good interview administration control
• relatively economical, especially for multiple waves

1WR telephone teams conduct interviews small to medium size projects (between a 100 to 5000 interviews per week) in many areas of the world. London which is such a cosmopolitan area is used as centre for research interviewing in the UK, continental Europe, North America and in other areas.
From many different countries of origin, interviewers conduct interviews in their local mother tongue in same controlled condition across countries. Using specific telephone interviewing software, teams can function 24 hours a day, 7 days a week. 1WR experts perform simple tables and eventually sophisticated analysis or time series analysis for successive waves:

• tables and difference tests: produced with market research software (QPSMR) that integrates entries from: postal pen & paper, computer assisted telephone interviewing (CATI) and other open standard internet sources

• multidimensional or time series analysis: mapping/graphical methods summarize large amounts of data into a simple, easy to assimilate visual representations

Reporting respects scheduling and the various stages of a project.

A typical panel project comprises:

• presentations and reports of analytical findings with summary and recommendations, discussed and prepared with you

• summary tables produced either as Excel spreadsheet tables or in Word files which include result differences though significance tests, as well as various splits: specific targets, "early adopters", segment groups and other socio-demographics

• listing of the open-ended question verbatim answers and their translation in English
  

1WR provides also for client panel project management, a "client end" market research software (QPSMR Reflect) that:

• produces simple tables manages multiple projects
• facilitates norms and comparisons
• enables to define new filters, formats, statistics, weights
• various exports