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>Media solutions

Specific media research solutions
>Explore patterns and future scenarios
>Identify trends well before others
>Share trends and insights for creation
>Embrace social and cultural change
>Optimize concept or product features
>Understand the whys and emotions
>Experiment in a lab environment
>Observe in real life situations
>Validate a launch or its elements
>Segment and target meaningfully
>Track various usage and attitudes
>Estimate audience representatively

Other solutions
>Consulting and training
>Consumer research
>Pharmaceutical research
>Business to business research
>Field research services

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Media product creation portals are implemented to help your teams further react and idea generate to audience trends, insights and new media information opportunities.

Scope is plural and encompasses insights, facts, analysis and summaries, as well as product creation idea generations, discussions and support. Scope could for instance comprise:

1. Trend summaries and new sources of intelligence from:
1.1. Future research exploration and scenarios (>Futures studies)
1.2. Future interviewing (>TrendSetters)
1.3. Further consumer environmental understanding such as socio-demographics, psychological, psychographical) concepts from various studies and sources (>Segmentation)
1.4. Revisiting consumer or media research projects (revisiting one or a series project)
1.5. Custom validation research means (>RapiTests lab environment and Consumer panels)
1.6. New media product introductions and feedbacks
1.7. Specialized press and internet reviews (watchdog on competitors and other media)

2. Media, corporate identity and product insight summaries:
2.1. Qualitative insights, creative explorations (>Qualitative custom studies)
2.2. Usage and attitude, imagery tests (>Consumer panels and Quantitative studies
2.3. Syndicated or exclusive media studies (>WorldSurveys audience research)
2.4. Other studies including observations (>Observations)

3. Specific new product/development management of product creations or new product features.
For example:
3.1. Fit with strategy
3.2. Feasibility and ease of implementation, absence of barriers
3.3. Competitive advantage, novelty
3.4. Commercial potential
3.5. Social/cultural potential
3.6. Cost benefit ratio

4. Helping creations become media successes, inviting an expert or requesting insight
4.1. Finding the right moment to introduce a new product (>Quantitative studies)
4.1. Improving concepts and/or prototypes (>Qualitative studies)
4.2. Optimizing concepts and/or prototypes (> Product optimization)
4.3. Central location/clinic/media test validation (>RapiTests)
4.4. Market test
Management of creation processes is a tree management process that can be developed by all those invited. Marketing, media managers, media specialists may react to trends and insights by proposing creations. Such users, according to management or product creation leadership, could submit:

• media product creations, extension creations or feature creations
  
• request advice from others, experts or management
• insights support for market preparation

Portal screen example:


Using your intranet possibilities, the portal can be supported by your internal IT department.

1WR can, a la carte, provide:

• portal scope recommendations and refinement
  
• production of trend and insight analysis and summaries
  
• support for creation idea generation sessions