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Information

>Quality schemes have been implemented since 1WR's formation and formalized in 2004

>Pleaase request a presentation or a quotation: enquiries@1WR.net

>1WR conducts research under ICC/ESOMAR International Code of Marketing and Social Research Practice

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>Experiment in a lab environment
>Observe in real life situations
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>Estimate audience representatively

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In order to continuously improve service quality, 1WR has developed a quality scheme. Clients are encouraged to participate proactively in this.

Before quality controls, 1WR puts emphasis on training. Training is provided through a number of market research and interview related tutorials.

Quality controls are performed by an independent team to be effective.
Tutorials are developed with help of specialists and are continuously improved. Tutorials are circulated among co-ordinators, supervisors and interviewers as and when appropriate. They include:


    2.    Supervision training
        2.1. Supervision and brief templates
        2.2. Questionnaire piloting
        2.3. Interviewing mode related indications
        2.4. Translation guidelines

    3.    Interviewer and fieldworker training
        3.1. Face to face central location interviews
        3.2. Face to face door to door interviews/placement
        3.3. Telephone research
        3.4. Data input specifications and controls
        3.5. Qualitative studies
Controls are performed by an independent team to be effective. 1WR upfront indicates that these are conducted to supervisors and fieldworkers.

Quality scheme and its controls concern:

    1. Coordination quality:
        1.1. Team development
        1.2. Contingency planning
        1.3. Respect of planning
        1.4. Reporting/presentation verifications
    2. Fieldwork supervision quality
        2.1. Questionnaire piloting
        2.2. Translation verifications
        2.3. Regular debriefs on operations
        2.4. Respect of planning

    3. Interview quality: each interviewer's work is checked by separate team(s) for:
        3.1. Door to door interviewing
        3.2. Central location interviewing
        3.3. Telephone interviewing
        3.4. Qualitative and observational studies, including recruitment of qualitative research

Although supervision monitors interviews, independent "a posteriori" phone, mail or visit controls are planned by co-ordination, depending on projects between 5 to 15% of interviews. Phone means are used when possible. If not mail/email is used, and home visits when needed.

Controls are performed randomly for each interviewer/fieldworker. Further controls are recommended when doubts or inaccurate information is gathered. In case of non respect of quality fieldwork/supervision, 1WR reconducts necessary fieldwork and terminates relations with concerned interviewer/fieldworker.