1 World Research (1WR.net)
Pharmaceutical market research solutions


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>Alexandre Khan, 1WR Director, has conducted projects for the Bracco Diagnostics, Guerbet, Urgo, and indirectly for Pfizer, Aventis, Abbott labs

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Future markets consultancy
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Introduction
Future markets consultancy regroups 1WR trend research specialists and selected transversal competencies from social and cultural fields.

Through trend related research, a gap needs to be crossed to achieve an enlarged scope for innovation. This gap is not exclusively technological but also social and cultural. This gap can be summarized by a more demanding public and professional aspirations.

Many pharmaceutical corporate policies inspect such dimensions. In our view, further innovations are possible related to advertising, distribution and pricing levels. This competitiveness for industrialized markets could be linked to develop further access to health services to poorest groups.

For instance, fair trade approaches have shown that higher prices are feasible - although not systematic. Capacity building and quality assistance for endogenous health systems can be supported via information systems. This example cam link to governmental services and can go to scale by being adapted to new areas. Social or cultural actors can path further directions, including public health awareness and prevention.

Such innovations if communicated with appropriateness can path the way to awareness, imagery, appreciation that in turn lead to market shares and profits and intangible goodwill from health care professionals, administrative, patients  and the public at large.
Objectives and means
1WR initially implicates selected opinion leaders from social and cultural spheres to list possible directions for your product peripheral innovations and help formulate appropriate communication concepts to turn these into competitive advantages.

In conjunction with your teams, 1WR explores:
Relation with internal teams, external design studios, and pilot or prototype programmes are sought for exploration, optimization and validation purposes.
Monitoring development
1WR also provides advice on means to report to marketing, production, external relation and sales teams on:
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