Other solutions               To develop To understand To measure               About 1WR

Information

>Alexandre Khan, 1WR Director, has conducted projects for the Bracco Diagnostics, Guerbet, Urgo, and indirectly for Pfizer, Aventis, Abbott labs

>See 1WR quality scheme

>See our showcases to demonstrate our experience and capabilities

>Request a presentation or a quotation: enquiries@1WR.net

>1WR conducts research under ICC/ESOMAR International Code of Marketing and Social Research Practice

Links

Home pages
>1WR.net
>Pharmaceutical solutions

Specific pharmaceutical research solutions
>Explore patterns and future scenarios
>Identify leading or future views
>Embrace social and cultural change
>Understand the whys and emotions
>Decrypt names or graphics in relation to local cultures
>Pre-test prints
>Validate a launch or its elements
>Track various practices and attitudes
>Estimate market shares representatively

Other solutions
>Consulting and training
>Consumer research
>Media research
>Business to business research
>Field research services

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A multi-disciplinary reporting expertise that:

• sees change as norm and speeding up
• sees events as interrelated
• proposes many alternative futures
• distinguishes between possible (review of data), probable (review in light of future interviewing), and preferable futures (review of data in relation to strategy)
• looks at consequences, ideas, values
• integrates short (data analysis), medium (data modelling), and long range planning (scenarios)
  

Rather than a large study, 1WR recommends a series of exercises to be conducted progressively, as and when required.

Exercises in light of various information sources are conducted by pharmaceutical intelligence and 1WR experts together.

Outcomes are summarized using matrixes and graphics, as presented in the two examples below:

Pattern graphic example:



Scenarios matrix example: