1WR pharmaceutical panel solutions: monitor awareness, imagery, satisfaction, actual prescription or usage of practitioners, specialists, health care personnel or patients

Pharmaceutical market research solutions

Information
>Panels have been managed in North America, Latin America and Western European countries

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>See our showcases to demonstrate our experience and capabilities

>Request a presentation or a quotation: enquiries@1WR.net

>1WR conducts research under ICC/ESOMAR International Code of Marketing and Social Research Practice

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Specific pharmaceutical research solutions
>Explore patterns and future scenarios
>Identify leading or future views
>Embrace social and cultural change
>Understand the whys and emotions
>Decrypt names or graphics in relation to local cultures
>Pre-test prints
>Validate a launch or its elements
>Track various practices and attitudes
>Estimate market shares representatively

Other solutions
>Consulting and training
>Consumer research
>Media research
>Business to business research
>Field research services

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Pharmaceutical panels

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Advantages of specific panel formation

Professional practitioner, health care personnel or patient panels can help you monitor a field of practice and its various attributes as well as your performances and those of competitors.

1WR proposes to recruit specific exclusive panellists to suit your needs so they are fresh and verified. Specific panels allow interactiveness through a combination of techniques:

internet with immediate responses
postal means with product dispatching
telephone relationships with more qualitative feedback

Complementary interviewing means build-up unique relationships with panellists.

Alternatively, internal panels may also be developed.

Internet, postal or telephone modes

Internet advantages include:

rapidity
audio and picture files integration
good interview administration control
economical, especially for successive waves

For email/internet interviewing, 1WR uses open survey production standards. Internet interviewing is user-friendly and can be generated in multiple languages. When planned, results can be delivered within 48h.

Postal advantages offer:

longer questionnaires administration (panellists complete questionnaire at their own pace)
product samples and materials can be sent
economical, especially for multiple waves

For postal mail consumer panel interviewing, 1WR disposes of bulk post accounts which provide expeditions and international T responses. Special packages are also used for material or product samples, so they are distributed with precaution.

Telephone advantages include:

relative rapidity
human to human open ended probing capability
good interview administration control
relatively economical, especially for multiple waves

1WR telephone teams conduct interviews small to medium size projects (between a 100 to 5000 interviews per week) in many areas of the world. London which is such a cosmopolitan area is used as centre for research interviewing in the UK, continental Europe, North America and in other areas.
From many different countries of origin, interviewers conduct pharmaceutical interviews in their local mother tongue in same controlled condition across countries. Using specific telephone interviewing software, teams can function 24 hours a day, 7 days a week.

Analysis and reporting

1WR experts perform simple tables and eventually sophisticated analysis or time series analysis for successive waves:

tables and difference tests: produced with market research software (QPSMR) that integrates entries from: postal pen & paper, computer assisted telephone interviewing (CATI) and other open standard internet sources

multidimensional or time series analysis: mapping/graphical methods summarize large amounts of data into a simple, easy to assimilate visual representations

Reporting respects scheduling and the various stages of a project.

A typical panel project comprises:

presentations and reports of analytical findings with summary and recommendations, discussed and prepared with you

summary tables produced either as Excel spreadsheet tables or in Word files which include result differences though significance tests, as well as various splits: specific targets, other professional or socio-demographics

listing of the open-ended question verbatim answers and their translation in English

1WR provides also for client panel project management, a "client end" market research software (QPSMR Reflect) that:

produces simple tables manages multiple projects
facilitates norms and comparisons
enables to define new filters, formats, statistics, weights
various exports

Showcase: Satisfaction monitoring of various lab/radiology customer types

Background

The objective was to monitor customer satisfaction of specific medical products in North America and in various European markets with over a 1,000 existing customers, more specifically composed of lab/radiology physicians; specialist managers or endovascular radiology managers; specialist technologists/nurses or radiologists; administrators of specialist units.

Sampling and methodology

A specialized call centre in the London area was used with trained medical interviewers. Training was provided by client and 1WR also using some telephone interview exercises. This “global” team was internationally consistent, continuously used and cost effective.
Computer assisted telephone interviews (CATI) were conducted upon quota based upon customer types provided to us by client in house customer list.

Reporting

Included data under various formats and dissatisfaction verbatim text files. As a continuous operation, results were maintained on a client research project management software (Reflect©) so teams perform further or specific analysis when required.

Quality

On site by supervisor, managers and clients.

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