Pharmaceutical market research solutions
Partners
Partner list and summaries
| Alexandre
Z. Khan |
Director |
| Bernard A.
Pinet |
Retail research |
| Eric Pettigrew |
Trend research, USA & Canada |
| Guido Gualandi |
Economic research, Europe |
| Halima Picard |
Fieldwork, France |
| Jacques
Antoine |
Futures research |
| Jayne Curtis |
Statistical analysis |
| Jean-François Boss |
Training |
| Jorge García-González |
Consulting, Latin America |
| Marcello Sasso |
Economic research, Europe, CIS, Middle East, North America |
| Peter Baker |
Product testing, Europe, Africa |
| Rabia Ouchiha |
Qualitative, Controls, North Africa, Middle East |
| Raquel Renno |
TrendSetters, Semiotics, Spain, Latin
America |
| Simona Segre |
Qualitative projects, Italy |
| Stan Cohen |
Multidimensional analysis,
Segmentation |
| Thomas Dilling |
Economic research, Europe, China |
Alexandre Z. Khan
Alexandre is Director of 1WR and acts as coordinator for new projects, methodologies and techniques.As background, Alexandre is a statistician and IT specialist and has lectured MR in various universities in Europe such as HEC Group and Insead.
Alexandre started in MR in 1983 and was formerly Chairman of Pretesting Europe, a market research agency involved in quantitative copy testing. In 1994, Alexandre acted as a volunteer of an International Non Profit organisation with a group of international market researchers providing research to support basic education in developing countries (World View Literacy Information & Research, Paris and New Delhi).
Since 1999, as Director of 1WR Alexandre has helped develop RapiTests, a quick turnaround tests for product/ad/concept/pack/design, helped start-up an international computer telephone interviewing means, initiated and developed TrendSetters for new product development as well as client led Portals for Product Creations, coordinates other international consumer panels, surveys and retail monitoring systems. Alexandre's international experience includes projects in North America, Europe including Eastern Europe and Russia, Latin America, South East Asia, South Asia, Middle East countries and Africa. Alexandre is fluent in most ad 'hoc systems and has strong IT backing.
In 2007 with Adeline Attia, Alexandre founded an interagency flexible platform that co-ordinates consultants and agencies around the world under a common business model.
Bernard A. Pinet
Bernard is a consultant to 1WR, especially for retail and syndicated services such as RetailChecks.Bernard was trained in human sciences and econometrics in France and the US.
Bernard's professional experience from 1964 to 1992 was with Secodip, at the time the largest French institute specialising in consumer and retail panels. At Secodip, Bernard headed also subsidiaries in other European countries as well as a team force of over a thousand.
Since 1993, Bernard has established Estem which specialises in consultancy services and data analysis.
Bernard has had various roles among professional organisations such as Syntec- études de marchés, Académie des sciences commerciales, Adetem, and Afresco.
Eric Pettigrew
Eric, based in NY US has conducted various fieldwork quality supervision roles, especially for consumer panel management, for 1WR in the US and in Canada. Eric started to work for 1WR since 2001.Guido Gualandi
Guido Gualandi studied Mesopotamian Archaeology and Classical studies at the University of Florence, and simultaneously earned a Graphic Design diploma. He continued his work in archaeology at Columbia University in New York, and at the Ecole des Hautes Etudes in Paris, where he earned his PHD in History of Civilisations. During this period, he frequently visited Syria for his research.In addition, Guido has worked in the field of press and television for over fourteen years. In France, he worked for the Musée du Louvre, France 2, Le Figaro Magazine, Le Monde, Edition Larivière, in Italy, for CPG, Pixel, Terre di Siena, the European Parliament, and in the USA for the Italian Academy for Advanced Studies at Columbia University. He has been editor, senior reporter and publisher for two magazines, one in Italy and one in France and still is writing reports and managing a group of international reporters for OTR, a market research company based in California. He is been working as a writer and anlyst mostly in the telco and software field. Guido has worked as economic consultant for 1WR in various EU markets.
Halima Picard
Halima coordinates quantitative projects in France where she has a central location facility based in Lyon. Halima helps co-ordinate French fieldwork through out France, such as Paris, Marseille, Bordeaux and Lille.Jacques Antoine
Former Ecole Polytechnique and Doctorate of Institute of Statistics at Paris University.Experiences include Statistics and Surveying Administrator at INSEE (1953-1958), Director at SEMA Research (1958-1973), General Manager of SOFRES (1962-1973), CESP Research (1982-1987), Professor at Conservatoire National des Arts et Métiers (CNAM), Director of two institutes within CNAM (TTPES: Economic and Social Forecasts and ICSV: Commercial activities 1997-1993), Independent Consultant at CESEM (since 1973), Expert for the Poll Surveying Commission; French Ministry of Justice. Author of many publication and articles.Jacques Antoine is a futures research and socio-economic expert/consultant.
Jayne Curtis
Jayne managed data processing for 1WR, although QPSMR services are also used. Jayne has an NVQ in Business Management, and established Sunrise Tabulations in 1999, and has over 20 years experience as a specification writer for market research companies.Jayne's career started at Taylor Nelson Sofres as a trainee spec writer, then moved to Digitab for 13 years, a Service Bureau where she had her own group of spec writers dealing with many types of surveys. Then prior to 1999 at City Research 5 years a financial research company where she was DP manager. She has had extensive experience in a wide range of surveys and also specialises in business-to-business, financial, product testing, medical and travel.
Jayne is a member of the MRS and ICG organisations, she is also a member of the Women in Business Group Medway and helps set up networking meetings and also promotes self help through Business Link activities.
Jayne is now Director of Sunrise Tabulations.
Jean-François Boss
Former Ecole Polytechnique Engineer (1954), Doctorate in Economic Sciences, Paris Sorbone University (1962).Experiences include Engineer at Commissariat of Atomic Energy (1958-1959), Engineer then Director of the French Centre for Operational Research (1960-1967), Director of research, Computer and Operational Research Centre, SINCRO, Crédit Agricole, Consultant for ILO (Warsqw, 1964), Consultant for UNESCO (Tehran 1973), Scientific Consultant of Commission Générale d’Organisation Scientifique (1973), Consultant for the Interdisciplinary Centre for Technological Analysis and Forecasting (Tel-Aviv, 1975), Member of France’s Commercial National Accounts Committee (1977-1990), Member of the Industrial Strategic Group, n° 9 du Plan, Administrator of CGE Distribution (1983), Professor at various universities such as in South Africa (1968-1995) and Marketing Professor at HEC Group (1973-1995), co-founder of World View - Literacy and Information Research - since 1990. Author of many publications and articles.
Jean-François helps for training as expert/consultant for 1WR.
Jorge García-González
Jorge has acted as a consultant to 1WR for TrendSetters and activities in Latin America.Jorge leaded one of Argentina's largest research agencies, and works mainly in Latin America and the US.
Marcello Sasso
Marcello is International Research Coordinator of 1WR for economic research, founder of Kbride.As background, Marcello is a research analyst and project manager and provided services to the most important European research agencies.
Marcello started working for Euromonitor International, carrying on consultancy projects as well as compiling strategic reports, involving both quantitative and qualitative analysis, with a major focus on consumer goods and retailing. Marcello’s research abilities were increasingly required by several additional International research agencies, including Mintel (UK), Off the Record (US, GER), Vista Research (US), DTC (UK), Frost & Sullivan (UK), Landell Mills Consulting (UK), Promar (UK).
Marcello has expertise in the following industries: Consumer Goods, Travel and Leisure, Financial Services, Food and Beverage, Heavy Industry, Energy and Resources, Manufacturing and Construction, Materials and Chemicals, Transportation and Shipping, Industrial Automation and Electronics, Personal Care, Pet Products & Services, Technology & Media, Telecommunications and Wireless.
Peter Baker
Trained BA in Social Science in Strathclyde (1968 UK) and MA in Political Sciences in Madison Wisconsin (1969, USA).Peter has worked in market research since 1970 for agencies such as Gallup, MIL and RAS and two manufacturers, Beecham and The Parker Pen Company. Since 1987, has been an International researcher and consultant for various clients in Ethiopia and more than 22 other developing countries.
Rabia Ouchiha
Rabia has supervised qualitative projects in Algeria and is involved with TrendSetters in Arab countries, and unusual area, as influences come from natives abroad as well as locally. Rabia has a PhD in industrial marketing. Rabia was trained agricultural technicians in Cheraga Algiers from 1998. She has also worked for an import company base for food and health sectors, in charge of sales, and has some training experience for the soft drink industry having worked Ifri a mineral water of Bejaia.
Raquel Renno
Raquel Renno has over 10 years experience in market researchand has previously worked for Adcare Marketing Research. Madrid, Spain asmanager, for Research International. São Paulo, Brazil as senior analyst, forthe Gallup Organization, Kimberly-Clark as MR manager. Raquel is Lecturer inArt and Marketing, and in Point-of-purchase layout and communication managementand has published a book. “marble to pixels, public markets andsupermarkets in the urban environment”. Raquel is a Phd candidate inMedia Arts for the Communication and Semiotics Programme at the CatholicUniversity of São Paulo (PUC), has a Master’s degree in Media Arts forthe Communication and Semiotics Programme at the Catholic University of SãoPaulo (PUC), with thesis dissertation entitled “Do mármore ao vidro– curva e reta sobre a cidade.” (From marble to glass –aesthetics approaches of the city), and finally Graduated in Advertising andMarketing from Universidade Paulista (UNIP) de São Paulo in 1994.Simona Segre
Simona Segre, trained as a Social Anthropologist, at Cambridge University, now teaches Fashion Studies at IULM University in Milano, Italy and Statale Bicocca, Dept. of Sociology. She works as a freelance marketing and communication consultant for 1WR TrendSetters, specializing in the area of apparel, fashion and luxury products. Stan Cohen
Stan conducts special analysis for 1WR such as cluster analysis, segmentation and multidimensional analysis. Stan based in the US has extensive expertise in various fields, and established various innovative data analysis solutions.Thomas Dilling
Thomas has extensive experience in market research. He has worked for more than 6 years in marketing & sales at CxO-level, business planning, CRM, fundraising and spent over 6 years abroad, developing negotiation skills. Before starting his own consulting business, Thomas worked client-side for Siemens AG as key accounting: Siemens AG (PG) and Siemens AG (PTD) worldwide, Framatome ANP GmbH, Germany, developing acquisition and expansion of new accounts, mainly Adidas-Salomon AG, Germany, Deutsche Telekom Card Service GmbH, and Germany. Thomas strengths are: highly creative, team-oriented, and focused on overall context. He has multilingual abilities and speaks German (mother tongue), Spanish / English (fluent), Chinese / French (very good). He has strong family links in Spain and travels often between Germany and Spain, maintaining contacts in both countries. Thomas has worked with 1WR on a number of economic research projects.