Other solutions               To develop To understand To measure               About 1WR

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>Qualitative studies have been conducted in Stockholm, London, Paris, Lyon, Milan, Algiers, Lagos,  Mumbai

>See 1WR quality scheme

>See our showcases to demonstrate our experience and capabilities

>Request a presentation or a quotation: enquiries@1WR.net

>1WR conducts research under ICC/ESOMAR International Code of Marketing and Social Research Practice

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>1WR.net
>Pharmaceutical solutions

Specific pharmaceutical research solutions
>Explore patterns and future scenarios
>Identify leading or future views
>Embrace social and cultural change
>Understand the whys and emotions
>Decrypt names or graphics in relation to local cultures
>Pre-test prints
>Validate a launch or its elements
>Track various practices and attitudes
>Estimate market shares representatively

Other solutions
>Consulting and training
>Consumer research
>Media research
>Business to business research
>Field research services

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Qualitative studies are generally used to explore a domain or to get a diagnostic. They are applied to a small set of physicians, specialists or patients, who are not drawn to from a contrasted sample. In-depth interviews are conducted one to one and can be organized in hospital or various locations such as patients home. Group moderating is conducted generally with 4 to 8 participants in specific studios or in certain countries in hotel meeting rooms.

Precise and definitive conclusions are not expected from qualitative studies. They are often based on impressions and always more suggestive than authoritative. As such, qualitative research is opposed to quantitative research, but in practice both are often used in a row, one after the other. Qualitative techniques are used frequently for new product development, branding, product positioning, advertising preparation and satisfaction studies.
1WR's qualitative studies are customized to best suit your requirements and scheduling.

Two methods are frequently used:

• creative exploration to understand the why's with depth probing, for instance on differentiation, appreciation, importance's, benefits, and feelings
• projective techniques to help understand transference that removes ‘novelty threat’ and evokes deeper emotional levels

1WR provides:

• best practice project management, provided at initial depths or groups to offer project training/roadmaps to other interviewers/moderators
• analysis through customized frameworks facilitating international content analysis and profile analysis
• audio or video recordings of in-depth interviews or groups, including simultaneous translations
• respect of deadlines