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Information

>Alexandre Khan, 1WR Director, has conducted projects for the Bracco Diagnostics, Guerbet, Urgo, and indirectly for Pfizer, Aventis, Abbott labs

>See 1WR quality scheme

>See our showcases to demonstrate our experience and capabilities

>Request a presentation or a quotation: enquiries@1WR.net

>1WR conducts research under ICC/ESOMAR International Code of Marketing and Social Research Practice

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>Explore patterns and future scenarios
>Identify leading or future views
>Embrace social and cultural change
>Understand the whys and emotions
>Decrypt names or graphics in relation to local cultures
>Pre-test prints
>Validate a launch or its elements
>Track various practices and attitudes
>Estimate market shares representatively

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Custom measures for a new development or its market preparation. Quantitative studies are designed to answer to your particular strategy requirements.

Your specific objectives might concern:

• practitioner levels of prescription
• competitor brand repertoires
• name or brand repertoires
• advertising campaign effectiveness
• market understanding
• product market testing
• institutional or corporate communication
  

1WR co-ordination will recommend the most reliable and cost effective:

• sampling options using either representative samples or targeted sampling based upon quota or filter questions; with sometimes eventual panel formation
  
• Interviewing modes using separately or combined face to face, internet, postal or telephone

Clients are encouraged to visit field operations and proactively help during briefs.

Once fieldwork is completed, tables with difference tests are produced, eventually with more sophisticated analysis.
Reporting respects scheduling and the various stages of a study.

A typical study comprises:

• a presentation of analytical findings with summary and recommendations, discussed and prepared with you.
• a report introducing the methodology, the study and its objectives, its summary and recommendations, its main analytical/question sections and appendices.
• summary tables are produced either as Excel spreadsheet tables or in Word files which highlight differences though significance tests, as well as for various splits: specific targets, "early adopters", segment groups and other socio-demographics
• listing of the open-ended question verbatim answers and their translation in English
• eventual exports and related project files
• fieldwork details and appendices

Quantitative samples can help determine segments of a given field of practice or market. Depending on total variance explanation of the total sample, an optimal number of segments are determined. Segments are then described and characterized.

1WR uses a proprietary package with formulations that are most satisfactorily explainable (K-Means technique).

In addition, a segmentation module comprises:

• A report introducing the techniques, its summary and recommendations, its main segmentation descriptions and appendices.
  
• Summary tables are produced either as Excel spreadsheet tables or in Word files which include: result differences though significance tests help characterize segments; eventual spreadsheets to be used for external segment calculations