Other solutions               To develop To understand To measure               About 1WR

Information

>See 1WR quality scheme

>See our showcases to demonstrate our experience and capabilities

>Request a presentation or a quotation: enquiries@1WR.net

>1WR conducts research under ICC/ESOMAR International Code of Marketing and Social Research Practice

Links

Home pages
>1WR.net
>Pharmaceutical solutions

Specific pharmaceutical research solutions
>Explore patterns and future scenarios
>Identify leading or future views
>Embrace social and cultural change
>Understand the whys and emotions
>Pre-test prints
>Validate a launch or its elements
>Track various practices and attitudes
>Estimate market shares representatively

Other solutions
>Consulting and training
>Consumer research
>Media research
>Business to business research
>Field research services

About site
>Send us your feedback
>Site map

Central location tests enable to pre-test ads and study magazines in a totally controlled and secure environment.

Central location tests are used to:

• validate and diagnostic your new print
  
• compare various alternatives to select a winner
• study media characteristics and "ad vehicling" capabilities
  

Central location facilities are available in city centres, shopping centres, some airports and stations. Mobile solutions are also used for special lab test environmental set-ups with special trailers.
A simple test exposing a new print to a sample of 75 practitioners or other health care professionals can help validate its objectives.

Options can include:

• additional open-ended questions or mini-depths interviews to provide explanations on improvements

• an optimization module to model an optimal copy studying respondents "liking" or "choices" of its various analytical features

• with an increased sample of 150 respondents, two sub samples of 75 respondents can compare uptake among two different target groups. (i.e. specialists versus generalists)
  

Testing various alternative prints increases chances to find a winner. Selection compares new alternatives, and when an enhancement is envisaged, its current version should be used as benchmark.

Two techniques are proposed depending on the number and nature of tested materials:

• Sequential comparisons: When many prints are compared to seek one or a few winners, or if materials are in a draft or rendering format, 1WR recommends that sequential tests be performed. Sequential comparisons enable respondents to review the various alternatives and indicate her/his preferences.
  

• Matched sampling comparisons: When materials have reached a prototype stage or are compared to its current version, 1WR recommends using matched samples comparisons.

Special tests may assess media "ad vehicling capabilities" in terms of characteristics and adequacy. Typical RapiTests projects include:

• methodological recommendations
  
• questionnaire preparation and translations
• central location fieldwork
• top line results (delivered 48h after fieldwork)
• tables, project files, appendices
• report and presentation.