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>1WR conducts research under ICC/ESOMAR International Code of Marketing and Social Research Practice

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>Pharmaceutical solutions

Specific pharmaceutical research solutions
>Explore patterns and future scenarios
>Identify leading or future views
>Embrace social and cultural change
>Understand the whys and emotions
>Decrypt names or graphics in relation to local cultures
>Pre-test prints
>Validate a launch or its elements
>Track various practices and attitudes
>Estimate market shares representatively

Other solutions
>Consulting and training
>Consumer research
>Media research
>Business to business research
>Field research services

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Semiotic expertise searches to "identify" all elements that give sense to a product and contributes to a brand notion in relation to practitioners, health care personnel or patients.

1WR co-ordinates a burgeoning network of semiotic experts of the French school (F. de Saussure and Roland Barthes).

Analysis conducted by experts is based upon:

• Imaginary of graphics/design and brand ("territory" i.e.: robust, simple, basic)
• Encoding of graphics/design and brand ("transcript" i.e. classic, functional)
• Associated links, more or less conscientious ("signified" i.e. no complications, no surprises, peace of mind)